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ES

TRAINING

FRANCHISE

WORD-OF-MOUTH

MARKETING

services

0€

INVESTMENT

READY-TO-GO

FOR ADVERTISING AGENCIES

FOR DIGITAL AGENCIES

FRANCHISE

WORD-OF-MOUTH

MARKETING

services

0€

INVESTMENT

READY-TO-GO

FOR ADVERTISING AGENCIES

FOR DIGITAL AGENCIES

FRANCHISE

WORD-OF-MOUTH

MARKETING

services

0€

INVESTMENT

READY-TO-GO

FOR ADVERTISING AGENCIES

FOR DIGITAL AGENCIES

Have a look at our clients

If you want to work with clients as listed here,
you may start to sell Word-of-Mouth services to them today.

Have a look at our clients

If your clients are listed here, you may be losing the opportunity to sell Word-of-Mouth services to them.

Have a look
at our clients

If your clients are listed here, you may be losing the opportunity to sell Word-of-Mouth services to them.

Who are the top investors in WOM-marketing (WOMM)?

These brands spend a share of their marketing budgets on WOMM annually. And they will give that money to your agency.

Franchising WOM services is an excellent choice for you if...

...YOU WANT TO EARN MORE MONEY WITHOUT ANY FINANCIAL INVESTMENT
We provide you with a ready-to-go platform to launch your own WOM campaigns. The only investment required is your time and your sales skills.
...YOU'RE LOOKING FOR NEW CLIENTS

A new in demand service in your agency portfolio can bring you new clients. There are many agencies that provide traditional marketing services, meaning there is an opening to sell WOM to your market.

...YOU WANT TO SCALE UP YOUR BUSINESS

You can bring this new service to your clients in any region.
...YOU WANT TO INTEGRATE TOOLS
FOR MARKETING 360
Integrated marketing communication plays an essential role in delivering a unified message to end-users through various channels and thus has better chances of attracting customers. So learning to integrate WOM services is a savvy solution.

Every major brand requires WOM marketing from time to time.

It could be your agency satisfying this need, or someone else's.

We provide you with a ready-to-go platform for launching your own WOM services
and knowledge based on implementation of

more than 1100 campaigns
in 15 countries.

We provide you
with a ready-to-go platform for launching your WOM services
and knowledge based on implementation of

more than 700 campaigns
in 15 countries.

Yes, you can do it yourself, we will help you to be ready to face routine and rewarding project challenges.

Get the presentation

We can send you our business offer for a detailed look

Let's see how it works:

Leads you through sales training and provides sales materials

Provides you with case studies and international benchmarks

Manage and operate the IT platform to launch campaigns

Selects Influencers for campaign

Makes an automated report for each campaign

YOU

Buzzaar

Bring clients and sell WOM to them (you can also make business proposals and cost estimates with the templates we provide)

Prepare and process legal issues & documentation with client

Make all the design materials for a campaign (incl.visuals to put into a landing page template)

Care of logistics and production of printed materials

Make translations or adapt texts of campaign materials (if necessary)

Communicate with client

Monitor influencers and reports

Who's going to help you with this?

Together we have managed to engage more than

1.5 mln opinion leaders

around the world

Founded
in the Netherlands

2009

>1100

WOM campaigns
conducted

Together we have managed to engage more than

1.5 mln opinion leaders

around the world

Founded
in the Netherlands

2009

>700

WOM campaigns
conducted

Why WOM?

1. TRUST

The level of trust that people have in the recommendations of friends is highest when compared with other channels of communication about brand.

2. TARGETING

The Buzzaar platform allows you to use narrow targeting parameters, including the ability to take into account the customer experience of users.

3. BARRIERS

WOM allows you to resolve consumer barriers that can only be overcome by testing the product.

WOM SOLVES BUSINESS PROBLEMS THAT CANNOT BE SOLVED BY OTHER MARKETING TOOLS

1. TRUST

The level of trust that people have in the recommendations of friends is highest when compared with other channels of communication about brand.

2. TARGETING

The Buzzaar platform allows you to use narrow targeting parameters, including the ability to take into account the customer experience of users.

3. BARRIERS

WOM allows you to resolve consumer barriers that can only be overcome by testing the product.

WOM SOLVES BUSINESS PROBLEMS THAT CANNOT BE SOLVED BY OTHER MARKETING TOOLS

84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]

What brands say about WOM?

they say it helps to target better than with other media tools
they say it's cheaper than bloggers
they say you can make a creative case
they say you can influence better
they say it motivates people to buy a product
they say it's easy to get up to 1 000 product reviews

FRANCHISE PACK INCLUDES

CLIENTS

Case Studies

International clients recommendations

International campaigns with local contract

Setting unique targeting parameters

Measure user's social influence

Easily track & moderate users' activity on a project

1-click report of a campaign with automated analytics

Pre-built designs and templates integrated into the platform to launch campaigns easily and fast

TRAINING

Sales training

Business proccess training

Marketing proposal training

Buzz report training

TEMPLATES

DIGITAL

Everyday Influencers selection

IT PLATFORM

Brief

Proposal

Cost Estimate

Report

✓

Let's partner up!

Do you want a franchise with zero investment?
Send us your inquiry.

I still don't get it! What does a standard WOM project look like?

Goals and objectives
of the project

Under each project, KPIs are formed. Each client discusses their individual criteria for assessing the success
of the project.

Recruiting of target agents

To select target participants, we specify targeting parameters
and also evaluate users' ER in social networks: their number of followers is analyzed, as is the number of actions made by agents in social networks.

Delivery of buzz-kits

Each agent receives a product set (buzz-kit) for testing.
The buzz-kit includes a product, and sometimes includes samples for friends, and a Conversation Starter.

Gather reviews
and reports

Posted by agents after testing, responses are moderated, analyzed, and a project report is generated.

Landing page for a Word-of-Mouth marketing campaign.

Brands say about WOM and Buzzaar

"We had the task of acquainting our target audience with Lipton novelties and bringing them the message that for different moods there are different tastes of Lipton tea, so that Lipton tea would be associated with the brightest moments in life.
To increase confidence among potential buyers, we decided to try a new promotion tool from the Buzzaar specialists. The results of this action confirmed that their approach was effective: the agency staff scrupulously studied the problems, sought effective solutions, and offered transparent KPIs. We recommend Buzzaar as a reliable partner for word-of-mouth marketing".
"The WOM campaign, which we developed and conducted together with Buzzaar, effectively demonstrated all the advantages of our product - our clients were motivated to try it and share their impressions with friends.

Products carefully selected for a specific target audience, and communication in social networks, make the word-of-mouth marketing channel effective - friends trust people who recommend products without taking personal advantage. Therefore, our company sees the prospect of using the WOM-channel in the future positively, as it provides a high level of trust and deep penetration into the desires and needs of target groups".
"The information field of the modern consumer is overloaded with various advertisements, which is why word-of-mouth marketing is so in-demand now in Russia. Buzzaar are pioneers in the field of WOM-campaigns. Working with Buzzaar, I would especially note the creativity of the buzz-kit, the high quality of production materials, and their comprehensive post-campaign analysis".
"Buzzaar was responsible for marketing support during two stages of launching innovative KOTEX gaskets: in 2013, the KOTEX action "Do it the way you want!" allowed us to strengthen the image of KOTEX as a brand involved in a dialogue with women about creating products according to their wishes. KOTEX samples were tested by 2300 agents and by 29 086 of their girlfriends.

During the testing of innovation in the campaign, "Forget the rules, use KOTEX!", in 2014, 4700 opinion leaders were involved, who shared samples with 80 763 of their girlfriends. 95% of agents and 89% of their friends expressed a desire to re-purchase new KOTEX. With the help of the campaign, it was also possible to involve agents in digital brand activity on the Internet".
"Our WOM-campaign, which was conducted by the agency BUZZAAR, not only helped establish brand contact with our audience, but also solved a number of narrowly targeted marketing goals, among which the primary was to show the final buyer how to properly use mouthwash and apply it daily. We are grateful for the results achieved, as well as for the positive attitude, responsibility, and openness of the entire team in the course of the project".

Write us:
buzz@buzzaar.eu

© BUZZAAR HOLDING LIMITED, 2009–2018
Some of these materials may be intended for persons over 16 years of age.

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