FRANCHISE

WORD-OF-MOUTH
MARKETING
services
0€
INVESTMENT
READY-TO-GO
FOR ADVERTISING AGENCIES
FOR DIGITAL AGENCIES
FRANCHISE
WORD-OF-MOUTH
MARKETING
services
0€
INVESTMENT
READY-TO-GO
FOR ADVERTISING AGENCIES
FOR DIGITAL AGENCIES
FRANCHISE
WORD-OF-MOUTH
MARKETING
services
0€
INVESTMENT
READY-TO-GO
FOR ADVERTISING AGENCIES
FOR DIGITAL AGENCIES
Have a look at our clients
If your clients are listed here, you may be losing the opportunity to sell Word-of-Mouth services to them.
Have a look at our clients
If your clients are listed here, you may be losing the opportunity to sell Word-of-Mouth services to them.
Have a look
at our clients
If your clients are listed here, you may be losing the opportunity to sell Word-of-Mouth services to them.
Who are the top investors in WOM-marketing (WOMM)?
These brands spend a share of their marketing budgets on WOMM annually. And they don't give that money to your agency.
Brands, investing on WOMM annually.
Franchising WOM services is an excellent choice for you if...
...YOU WANT TO EARN MORE MONEY WITHOUT ANY FINANCIAL INVESTMENT
We provide you with a ready-to-go platform to launch your own WOM campaigns. The only investment required is your time and your sales skills.
...YOU'RE LOOKING FOR NEW CLIENTS

A new in demand service in your agency portfolio can bring you new clients. There are many agencies that provide traditional marketing services, meaning there is an opening to sell WOM to your market.
...YOU WANT TO SCALE UP YOUR BUSINESS

You can bring this new service to your clients in any region.
...YOU WANT TO INTEGRATE TOOLS
FOR MARKETING 360
Nowadays, brands are leaning more towards integrated marketing. As the role of the consumer in marketing is constantly growing, learning to integrate WOM services is a savvy solution.
Every major brand requires WOM marketing from time to time.
It could be your agency satisfying this need, or someone else's.
We provide you with a ready-to-go platform for launching your own WOM services
and knowledge based on implementation of
more than 700 campaigns
in 15 countries.
We provide you
with a ready-to-go platform for launching your WOM services
and knowledge based on implementation of
more than 700 campaigns
in 15 countries.
Yes, you can do it yourself, we will help you to be ready to face routine and rewarding project challenges:
✔️ you can work with data
our platform can store & analyze data, make selections and provide you the opportunity to use it in other ways
✔️ you can easily target any users in the base
the platform is able to gather different user's parameters and target even the narrowest groups
✔️ you're eligible to work with personal data
our platform can fulfill all security issues, and is aligned with GDPR requirements
✔️ you can moderate the activity of users on a project
to send messages, manage their status, export data and so on
✔️ you can easily select users for the project
the platform can measure such social parameters of a user's account as ER and number of followers to highlight the best potential users
✔️ you can scale everything
the platform allows you to launch dozens and hundreds of campaigns simultaneously
Get the presentation
We can send you our business offer for a detailed look
Let's see how it works:
Leads you through sales training and provides sales materials


Provides you with case studies and international benchmarks


Gives you access to the platform to launch campaigns


Selects Influencers for campaign


Makes an automated report for each campaign

YOU
Buzzaar
Bring clients and sell WOM to them (you can also make business proposals and cost estimates with the templates we provide)


Prepare and process legal issues & documentation with client


Make all the design materials for a campaign (incl.visuals to put into a landing page template)


Care of logistics and production of printed materials


Make translations or adapt texts of campaign materials (if necessary)


Communicate with client


Monitor influencers and reports

Who's going to help you with this?
Together we have managed to engage more than
1.5 mln opinion leaders
around the world
Founded
in the Netherlands
2009
>300
WOM campaigns
conducted
Together we have managed to engage more than
1.5 mln opinion leaders
around the world
Founded
in the Netherlands
2009
>700
WOM campaigns
conducted
Why WOM?
1. TRUST
The level of trust that people have in the recommendations of friends is highest when compared with other channels of communication about brand.
2. TARGETING
The Buzzaar platform allows you to use narrow targeting parameters, including the ability to take into account the customer experience of users.
3. BARRIERS
WOM allows you to resolve consumer barriers that can only be overcome by testing the product.
WOM SOLVES BUSINESS PROBLEMS THAT CANNOT BE SOLVED BY OTHER MARKETING TOOLS
1. TRUST
The level of trust that people have in the recommendations of friends is highest when compared with other channels of communication about brand.
2. TARGETING
The Buzzaar platform allows you to use narrow targeting parameters, including the ability to take into account the customer experience of users.
3. BARRIERS
WOM allows you to resolve consumer barriers that can only be overcome by testing the product.
WOM SOLVES BUSINESS PROBLEMS THAT CANNOT BE SOLVED BY OTHER MARKETING TOOLS
84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]
84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]
84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]
What brands say about WOM?
they say it helps to target better than with other media tools
they say it's cheaper than bloggers
they say you can make a creative case
they say you can influence better
they say it motivates people to buy a product
they say it's easy to get up to 1 000 product reviews
FRANCHISE PACK INCLUDES
CLIENTS
Case Studies

International clients recommendations

International campaigns with local contract

Setting unique targeting parameters

Measure user's social influence

Easily track & moderate users' activity on a project

1-click report of a campaign with automated analytics

Pre-built designs and templates integrated into the platform to launch campaigns easily and fast

TRAINING
Sales training

Business proccess training

Marketing proposal training

Buzz report training

TEMPLATES
DIGITAL
Everyday Influencers selection
IT PLATFORM
Brief

Proposal

Cost Estimate

Report


















Let's partner up!
Do you want a franchise with zero investment?
Send us your inquiry.
Name
E-mail
Your phone number
Сountry
Agency
Website
Does your agency work with FMCG clients?
How many employees work in your agency?
0
200
Please confirm that you agree to the processing of your personal data.
I still don't get it! What does a standard WOM project look like?
Goals and objectives
of the project
Under each project, KPIs are formed. Each client discusses their individual criteria for assessing the success
of the project.
Recruiting of target agents
To select target participants, we specify targeting parameters
and also evaluate users' ER in social networks: their number of followers is analyzed, as is the number of actions made by agents in social networks.

Delivery of buzz-kits
Each agent receives a product set (buzz-kit) for testing.
The buzz-kit includes a product, and sometimes includes samples for friends, and a Conversation Starter.

Gather reviews
and reports
Posted by agents after testing, responses are moderated, analyzed, and a project report is generated.
Landing page for a Word-of-Mouth marketing campaign.
Brands say about WOM and Buzzaar
I still don't get it! What is it all about?
We encourage advertising and digital agencies to partner up with the Buzzaar Agency in order to provide their clients wit an in demand marketing service via our IT platform. We equip our partners with both the mechanics of Word-of-Mouth and the ready-to-go platform to perform these services for their clients.
How to become a partner?
If you represent an advertising or digital agency, and you're interested in becoming a partner, please send us a request through the special form above. We'll get in touch soon to discuss all the details. The process is simple and efficient. You'll be ready to go within 2-3 weeks.
What's your contract conditions?
Please fill in the form above so we can send you the details.
For those who are willing to dive deeper into WOMM
We invite you to join our 3/4-days training program about WOMM.
Choose the best option for you.
You can join us regardless of whether you are a franchisee or not ;)
Corporate training
Groups of 10-20 people
You come as an agency. And the program is specifically for you.
Individual in a group
Groups of 10-20 people
You come as an individual and join a group of the same.
Get full information about the training program by sending us your request.
Review the curriculum, explore the atmosphere.
Write us:
buzz@buzzaar.eu
© BUZZAAR HOLDING LIMITED, 2009–2018
Some of these materials may be intended for persons over 16 years of age.

Keizersgracht 264, 1016 EV, Amsterdam, The Netherlands.