FRANCHISE

WORD-OF-MOUTH
MARKETING
services
0€
INVESTMENT
READY-TO-GO
FOR ADVERTISING AGENCIES
FOR DIGITAL AGENCIES
FRANCHISE
WORD-OF-MOUTH
MARKETING
services
0€
INVESTMENT
READY-TO-GO
FOR ADVERTISING AGENCIES
FOR DIGITAL AGENCIES
FRANCHISE
WORD-OF-MOUTH
MARKETING
services
0€
INVESTMENT
READY-TO-GO
FOR ADVERTISING AGENCIES
FOR DIGITAL AGENCIES
Have a look at our clients
If your clients are listed here, you may be losing the opportunity to sell Word-of-Mouth services to them.
Have a look at our clients
If your clients are listed here, you may be losing the opportunity to sell Word-of-Mouth services to them.
Have a look
at our clients
If your clients are listed here, you may be losing the opportunity to sell Word-of-Mouth services to them.
Who are the top investors in WOM-marketing (WOMM)?
These brands spend a share of their marketing budgets on WOMM annually. And they don't give that money to your agency.
Brands, investing on WOMM annually.
Franchising WOM services is an excellent choice for you if...
...YOU WANT TO EARN MORE MONEY WITHOUT ANY FINANCIAL INVESTMENT
We provide you with a ready-to-go platform to launch your own WOM campaigns. The only investment required is your time and your sales skills.
...YOU'RE LOOKING FOR NEW CLIENTS

A new in demand service in your agency portfolio can bring you new clients. There are many agencies that provide traditional marketing services, meaning there is an opening to sell WOM to your market.
...YOU WANT TO SCALE UP YOUR BUSINESS

You can bring this new service to your clients in any region.
...YOU WANT TO INTEGRATE TOOLS
FOR MARKETING 360
Nowadays, brands are leaning more towards integrated marketing. As the role of the consumer in marketing is constantly growing, learning to integrate WOM services is a savvy solution.
Every major brand requires WOM marketing from time to time.
It could be your agency satisfying this need, or someone else's.
We provide you with a ready-to-go platform for launching your own WOM services
and knowledge based on implementation of
more than 700 campaigns
in 15 countries.
We provide you
with a ready-to-go platform for launching your WOM services
and knowledge based on implementation of
more than 700 campaigns
in 15 countries.
Yes, you can do it yourself, we will help you to be ready to face routine and rewarding project challenges:
✔️ you can work with data
our platform can store data, analyze it, sort it, make selections and give you the potential to work with it in other ways
✔️ you can easily target any users in the base
the platform is able to gather different user's parameters and target even the narrowest groups
✔️ you're eligible to work with personal data
our platform can fulfill all security issues, and is aligned with GDPR requirements
✔️ you can moderate the activity of users on a project
to send messages, manage their status, export data and so on
✔️ you can easily select users for the project
the platform can measure such social parameters of a user's account as ER and number of followers to highlight the best potential users
✔️ you can scale everything
the platform allows you to launch dozens and hundreds of campaigns simultaneously
A franchise of Influencer Marketing services.
Get the presentation
We can send you our business offer for a detailed look
Let's see how it looks:
SELLING TO A POTENTIAL CLIENT
This is no different than what you already do in your current sales work.
PHASE
01
On your side:
On Buzzaar's side:
• taking meetings
• making presentations
• making proposals
• making cost estimations
We provide you with:
• sales training
• sales materials
• a set of recommendations from Buzzaar's clients
• business processes training

PREPARING DOCS
It all begins when the docs are ready.
PHASE
02
On your side:
On Buzzaar's side:
• preparing local legal documents
• preparing contract documents
We provide you with:
• descriptions of terms and processes
CREATING CAMPAIGN MATERIALS & SETTING UP A CAMPAIGN LANDING PAGE
Every project should be set up, displayed and announced on different channels.
PHASE
03
On your side:
On Buzzaar's side:
• negotiating with clients about content and design
• production of these materials
• ready-to-launch templates for a project landing page
• setting up a landing page for a project
• tech support
GENERATING ONLINE TRAFFIC OF TARGETED USERS & USER SELECTION
This is the most challenging part and we take it on ourselves.
Sometimes it is necessary to attract new users on the platform, suited to the targeting parameters of a certain project. They all fill the base for your current needs and future potential campaigns and you can address them as many times as you need.

Once the volume of traffic is sustainable, we start selecting the proper users. We check their social activity, their user profile, their customer experience and other parameters before we accept their request for a certain campaign.
As a result, we generate a list of users to test the product.
PHASE
04
On your side:
On Buzzaar's side:
• moderation
• generating online traffic
• user selection
BUZZ-KIT PRODUCTION
Buzz-kit – that's what we call a set of products, product samples for friends (optional), and other souvenirs from a brand. We created the buzz-kit for product testing and to gain positive consumer experiences to share.
PHASE
05
On your side:
On Buzzaar's side:
• storing all products within a campaign
• producing/storing souvenirs from a brand
• nothing
BUZZ-KIT DELIVERY
Once all users (we call them agents at this point) are recruited, we start delivering buzz-kits to each of them.
PHASE
06
On your side:
On Buzzaar's side:
• finding logistic partners
• executing delivery itself
• nothing
CALL-CENTER & MODERATION
As long as a campaign is ongoing, you need to moderate user activity: answer user questions, specify key points, remind them about their obligations as campaign participants (post recommendations and write a report).
PHASE
07
On your side:
On Buzzaar's side:
• finding call center partners
• managing moderation during campaigns
• nothing
PREPARING A CAMPAIGN REPORT
At the end of each project, we make a report about the KPIs, commitments, insights, and campaign highlights.
PHASE
08
On your side:
On Buzzaar's side:
• reporting to a client
• gathering and analyzing data
• creating a report
Who's going to help you with this?
Together we have managed to engage more than
1.5 mln opinion leaders
around the world
Founded
in the Netherlands
2009
>300
WOM campaigns
conducted
Together we have managed to engage more than
1.5 mln opinion leaders
around the world
Founded
in the Netherlands
2009
>700
WOM campaigns
conducted
Why WOM?
82% of marketers use WOM to increase brand awareness,
and 43% rate WOM as a sales promotion tool

92% of participants in WOM marketing will purchase the product 3-6 months after the end of the promotion

92% of customers believe in recommendations of friends
and family over any other source of advertising

74% of consumers consider WOM to be the key factor
in making a purchasing decision
Source: WOMMA, "State of Word-of-Mouth Marketing" survey
Source: Buzzaar research
Source: Nielsen
Source: Ogilvy / Google / TNS
What brands say about WOM?
they say it helps to target better than with other media tools
they say it's cheaper than bloggers
they say you can make a creative case
they say you can influence better
they say it motivates people to buy a product
they say it's easy to get up to 1 000 product reviews
Let's partner up!
Do you want a franchise with zero investment?
Send us your inquiry.
Name
E-mail
Your phone number
Сountry
Agency
Website
Does your agency work with FMCG clients?
How many employees work in your agency?
0
200
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I still don't get it! What does a standard WOM project look like?
Goals and objectives
of the project
Under each project, KPIs are formed. Each client discusses their individual criteria for assessing the success
of the project.
Recruiting of target agents
To select target participants, we specify targeting parameters
and also evaluate users' ER in social networks: their number of followers is analyzed, as is the number of actions made by agents in social networks.

Delivery of buzz-kits
Each agent receives a product set (buzz-kit) for testing.
The buzz-kit includes a product, and sometimes includes samples for friends, and a Conversation Starter.

Gather reviews
and reports
Posted by agents after testing, responses are moderated, analyzed, and a project report is generated.
Landing page for a Word-of-Mouth marketing campaign.
Brands say about WOM and Buzzaar
I still don't get it! What is it all about?
We encourage advertising and digital agencies to partner up with the Buzzaar Agency in order to provide their clients wit an in demand marketing service via our IT platform. We equip our partners with both the mechanics of Word-of-Mouth and the ready-to-go platform to perform these services for their clients.
How to become a partner?
If you represent an advertising or digital agency, and you're interested in becoming a partner, please send us a request through the special form above. We'll get in touch soon to discuss all the details. The process is simple and efficient. You'll be ready to go within 2-3 weeks.
What's your contract conditions?
Please fill in the form above so we can send you the details.
For those who are willing to dive deeper into WOMM
We invite you to join our 3/4-days training program about WOMM.
Choose the best option for you.
You can join us regardless of whether you are a franchisee or not ;)
Corporate training
Groups of 10-20 people
You come as an agency. And the program is specifically for you.
Individual in a group
Groups of 10-20 people
You come as an individual and join a group of the same.
Get full information about the training program by sending us your request.
Review the curriculum, explore the atmosphere.
Write us:
buzz@buzzaar.eu
© BUZZAAR HOLDING LIMITED, 2009–2018
Some of these materials may be intended for persons over 16 years of age.

Keizersgracht 264, 1016 EV, Amsterdam, The Netherlands.